Your Decisions Are Never Solo Acts: Discover the Power of Perspective with Cheryl Einhorn

Cheryl Einhorn is the founder of Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Foreign Policy Magazine, Barron’s and Harvard Business Review.

Ever wonder why some people make decisions easily while you agonize?

Cheryl Einhorn introduces her AREA method that helps counter cognitive biases while expanding knowledge and improving judgment.

• AREA stands for Absolute information, Relative information, Exploration, and Analysis
• Decision-making isn't a solo activity but built on a collaborative backbone
• Cognitive biases like confirmation bias and liking bias narrow our focus and limit effectiveness
• There are five problem-solver profiles: Adventurer, Detective, Listener, Thinker, and Visionary
• Each profile has different strengths and potential blind spots in decision-making
• Understanding different profiles acts as a "trust accelerator" in relationships
• Seeking input from profiles different from your own can help overcome analysis paralysis

Take the free problem-solver profile quiz at app.areamethod.com and learn more about Cheryl's work at areamethod.com. Look for her upcoming book "The Human Edge: Better Decisions in the Age of AI" in spring 2026.

Where to find Cheryl:

Website: https://www.areamethod.com/

Other links: https://app.areamethod.com/

LinkedIn - https://www.linkedin.com/in/cherylstrausseinhorn/

She is the author of three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles and the psychology of decision-making, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was published in the Spring of 2023.

Hello from your host, Carol Clegg – your mindset and accountability coach for women coaches, entrepreneurs and small teams!

As a coach or heart led entrepreneur, you know all the right tools and strategies to support your clients—but when it comes to applying them to yourself, it’s easy to get stuck. You might find it hard to prioritize self-care, stay motivated, or maintain a positive mindset, especially when juggling the demands of your business. That’s where I come in.

I love helping women reconnect with their own practices. Together, we’ll explore what’s getting in the way, reignite your motivation, and put the right tools in place to support your well-being.

If you're ready to start prioritizing your own mindset and motivation, take my complimentary “Insights into You” (aka Saboteur discovery assessment” and follow up with a free coaching session to explore your results. Take your assessment here, or visit carolclegg.com for more details.

BOOK your ✅ 30-minute complimentary exploration call HERE

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners

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