Stop calling past clients only when you need a listing. The Home Health Check Call turns your once-a-year “just checking in” into a high-value service homeowners actually look forward to, and it keeps you top-of-mind long before they think about selling.

In the episode I break down the six-step Home Health Check Call system I use with past clients, sphere owners and even new farm contacts: prepping with last year’s inspection report, opening the call with a “quick roof / HVAC / water-heater check,” delivering a trusted vendor within the hour, logging everything in the CRM, mailing a handwritten note and cycling back every 6–12 months. It’s pure homeowner value, no sales pitch, no awkward script, so your name becomes synonymous with lifelong home-advisor instead of “the agent who sold us the house.”

Watch (or listen) to learn the exact wording, the follow-up text I send, how I tie the call into my Local Legends vendor directory, and why this single habit keeps referrals flowing even in a tight market. Need the printable cheat-sheet? Drop a comment or DM and I’ll send the PDF.

#HomeHealthCheck #RealEstateFollowUp #ClientRetention #HomeMaintenance #VendorDirectory #PastClients #SphereMarketing #FarmArea #RealEstateLeadGen #ValueFirst

Rocket Mortgage just snapped up Redfin and is closing in on Mr. Cooper, setting the stage for a consumer-first real-estate ecosystem that rivals Zillow Flex and every other prop-tech giant. In this episode of Your Daily Real Estate I break down Rocket’s May 2025 investor deck—38 pages that map out how they’ll weave home search, title, lending, servicing, and resale into one AI-driven loop.

You’ll hear:

• Why Rocket’s leadership calls homeownership “the last frontier ripe for technology disruption.”
• How slashing the average $40 K transaction cost in half could lure buyers and sellers away from traditional agents.
• The role of Redfin’s app, Mr. Cooper’s servicing portfolio, and Rocket’s mortgage engine in capturing clients for life.
• What we, as agents, are getting wrong about post-close nurture—and how Rocket plans to exploit that gap.
• Practical moves you can make now—local directories, long-form YouTube, short-form TikTok, blog SEO—to stay indispensable even as national platforms tighten their grip.

If you want the full investor presentation, drop a comment or DM me—happy to share. And don’t forget to subscribe to the Real Estate Prospecting newsletter (link above) for weekly deep dives on adapting, prospecting, and thriving in an AI-powered market. Let’s future-proof your business together.

#RocketMortgage #Redfin #MrCooper #RealEstateDisruption #PropTech #AIinRealEstate #ZillowFlex #RealEstateAgents #HousingMarket2025

Delivering “value first” isn’t a slogan—it’s a strategy that makes your database, farm, and social audience look forward to every touch you send. In this episode of Your Daily Real Estate I unpack eight no-sales-pitch ideas you can swipe today:

• Neighborhood Snapshot Emails – quarterly one-page PDFs with recent sales, average price-per-square-foot and days-on-market, plus a soft CTA for custom reports. • Home-Health Check Calls – once-a-year check-ins on roofs, HVACs and water heaters that position you as the homeowner’s go-to resource, not just their last agent. • Community Event Invites – shred days, pumpkin patches, photos with Santa and other local gatherings that put you belly-to-belly with neighbors who’ll remember your face. • Value-Update Texts – a quick message comparing Zillow and Redfin estimates to your own hyper-local valuation (I read the exact letter I use). • Monthly “What’s New” Newsletter – restaurant openings, city ordinances, market shifts—become the digital mayor your sphere can’t ignore. • Neighborhood Garage-Sale Kits – flyers with sign rules, pricing tips and a QR-code map you maintain so neighbors see you as the organizer. • Moving-Box Coupons – partner with a storage store or coffee shop for a discount code that keeps your brand on their fridge. • Seasonal Pop-Bys – HVAC filters in spring, chimney-sweep coupons in fall—tiny gifts that spark big conversations.

I share sample scripts, prompts and the exact “Zillow vs. Redfin vs. Local” letter that fills my calendar with CMA requests. Need the PDF outline? Comment or DM and I’ll send it over.

While you’re here, join the free Real Estate Prospecting newsletter (link above). One value-packed email every Friday with practical AI prompts, marketing templates and mindset upgrades to keep you ahead of the curve.

#RealEstateMarketing #ValueFirst #SphereOfInfluence #NeighborhoodFarming #RealEstateProspecting #ClientCare #RealtorTips #DatabaseMarketing