Your Brand is a Person, Not an Ad, Build Community and Win on Social

Social media in 2025 looks very different from just a few years ago. In this episode, Shaun welcomes back a familiar voice—Jody Reid. Jody got her start at Blue Cow Marketing, even co-hosting early episodes of this podcast, before breaking out to launch her own agency, JR Marketing.

Together, we dig into what it really takes to succeed on social media today:

• Why authenticity outperforms polished production
• How businesses can shift from sales-driven posts to true community building
• The rise of short-form video and what it means for your content strategy
• Where automation belongs—and where it doesn’t
• The biggest risks most businesses overlook in their social strategy

If you’ve ever felt like social media is just chaos, Jody’s tagline says it best: “Calming the chaos.” You’ll walk away with clear, practical ideas for making social media work for your business without burning out.

Resources and Links:

• Connect with Jody on LinkedIn: https://www.linkedin.com/in/jreid-marketing/
• Learn more about JR Marketing: https://jrmarketing.ca
• Explore Blue Cow Marketing: https://bluecowmarketing.ca