Your Blue Ocean - Kristi Withers

In this episode we talk to Kristi Withers - Head of One Demand Capability and Customer Comms for Mars Wrigley

The Red Ocean is super competitive, it is red because that’s where the sharks live, and they feed often. It’s a fine place to be if you are a shark, and there is an abundance of food to eat. The Red Ocean operates by the rules and whims of the sharks. It is a frightening and uncompromising place to be. The Blue Ocean is clear and offers space to explore and enjoy, free from the sharks and where you can find your rules, and be the best version of yourself.