YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube

In this episode of Real Estate Redefined, Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed their client base, lifestyle, and brand into something that compounds year after year.

From why authenticity beats algorithm tricks to how evergreen videos can keep generating leads for years, this episode is a masterclass for any agent ready to go all-in on YouTube.

👉 Learn the formula behind creating searchable content, how to build trust with your audience before ever meeting them, and why brand-driven inbound leads are the ultimate quality-of-life upgrade for your real estate business.