If you're a startup on YouTube, you probably want to act a little differently than a regular YouTube creator.

Because the YouTube funnel for startups is fundamentally different from how it is for creators, isn’t it? You have different goals and a completely different approach to earning money, don’t you?

And while we’re talking about startups and creators here, this info is helpful for almost anyone growing a business on YouTube. So to understand the YouTube funnel for startups, we’re going to talk about these key factors. One, defining your YouTube goals. Two, choosing your strategy. Three problems tracking your sales or conversions. And four, how are people actually finding you?

But let's dive deeper to get a fuller answer...

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🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter

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So here's the big question for today. Should you run your YouTube ads on a separate channel? Now, why am I asking that?

Believe it or not, some advertisers run their YouTube ads on a separate channel from their regular YouTube channel, their regular organic videos, meaning they're not paid ads.

But let's dive deeper to get a fuller answer...

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🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter

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So you’re thinking of running video ads to promote your startup, service, or product.

But which platform would you use?

What if there was something that Google did where you could use Google’s knowledge to run a video ad?

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🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter

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If you're trying to grow using YouTube Ads, one of the most common questions we get is: "What topics should I cover in my YouTube videos and YouTube ads?" What are the exact video titles, etc., that you should have on your channel to make it do well?

Here's our research process and steps:

1. What people ask.
2. What words you use.
3. What the numbers say.
4. What words customers use.
5. What's your target bullseye?
6. Test and improve.

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🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter

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🤷‍♂️ Who should NOT run YouTube Ads?

1. Creators who only want views and subs.
2. Anyone using the YouTube promotions tab.
3. YouTube premium subscribers. You don't know how YouTube Ads work.
4. People who don't watch YouTube.
5. You don't know what your goal is.
6. Your website can't convert.
7. You could run ads, but you don't have enough inventory.
8. If you don't like math, you're not going to understand the results.
9. You're not getting enough data to understand if it's working.
10. You don't have time to add another thing like YouTube Ads.
11. Your growth is just fine. You don't need anymore.
12. You need results too quickly because even YouTube Ads take a little while.
13. If you just want to promote one livestream event, it's not going to be enough unless you already have a big audience.

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🤓 HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube | Newsletter

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It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real results.

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SPECIAL GUEST:
Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business." Find Ben's podcast, services and masterclass at EngageVideoMarketing.com. And see his book at EngageVideoMarketing.com/book or on Amazon.

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

SHOW NOTES AND EPISODE PAGE

“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.”
– Jamar Diggs

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SPECIAL GUEST:
– Jamar Diggs, YouTube Consultant
JamarDiggs.com | Jamar’s “YouTube Strategy Sprint” | Jamar’s “Low Lift Club” | Tell Jamar you heard about him on the VidAction podcast with Dane Golden!

HOST: The VidAction Podcast is hosted by:
– Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

EPISODE WEBSITE

"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing,"
- Desiree Martinez

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SPECIAL GUEST:
- Desiree Martinez | The Funded YouTuber Podcast | The Cast Agency

HOST: The VidAction Podcast is hosted by:
- Dane Golden, YouTube Consultant
VidAction.tv | LinkedIn | YouTube

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