You Either Win or You Learn | Founder of Juan, Please - Peter Flores

Elevator 212: Peter Flores is the founder of Juan, Please, a bold new beverage company born from a blend of corporate insight, cultural roots, and entrepreneurial grit. With a background spanning hospitality, media, and alcohol partnerships at VICE, Peter saw a white space in the ready-to-drink market and built a brand designed to stand out.

In this conversation, Peter shares his journey from NYU to entrepreneurship, the importance of adaptability, and the mindset that guides him. He dives into team dynamics, marketing strategy, and how embracing discomfort has helped Juan, Please grow in one of the most competitive industries out there.

01:58
The Meandering Path to Entrepreneurship

11:46
Corporate Experience and Its Impact

18:55
The Birth of Juan Please Drink Company

25:08
The Joy of Mentorship and Team Dynamics

30:55
Milestones and Growth in Business

33:42
Navigating Competition and Market Positioning

38:34
The Importance of Adaptability and Learning

43:31
Peter's Mental Motto