You Did What! - Sheri, Jim & Min - 2/18/25 Podcast Por  arte de portada

You Did What! - Sheri, Jim & Min - 2/18/25

You Did What! - Sheri, Jim & Min - 2/18/25

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With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including:

  • Brands using Influencers for new product introductions, ala Cera Ve hair care
  • Coke enters the alt beverage segment to compete with Poppi and OlliPop
  • Starbucks cuts 30% of their sku's, to improve the customer and barista experience
  • Barnes & Noble embraces TikTok's BookTok to drive book sales and expand brick & mortar bookstores!
  • Super Apps - eyeing the success of super apps in Asia, US brands are looking to expand consumer usage of their apps to new categories - Airbnb, Uber, DoorDash, Amazon Prime
  • Walmart buys the Dawn of the Dead shopping mall
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