Yoon Ahn on AMBUSH, Subculture, and One Foot In, One Foot Out

The episode follows AMBUSH’s evolution from jewelry made for friends to a brand that Yoon describes as a platform, shaped by experimentation rather than a rigid business plan. She speaks candidly about learning in real time, being paid to learn, and why every job and skill eventually becomes useful. From research as a daily practice to AI as a tool that can accelerate creative work without replacing it, Yoon makes a case for staying open, resisting the urge to live in boxes, and trading horizontal expansion for deeper, more human storytelling. Her definition of what feels contemporary now is simple and powerful, pursuing who you are fearlessly, and staying uniquely human in a world increasingly driven by algorithms. Episode Highlights: A childhood shaped by movement and solitudeGrowing up between Korea, Hawaii, California, and Seattle, Yoon reflects on how constant relocation fostered independence, imagination, and an ability to adapt quickly to new environments. Solitude as a creative advantageTime spent alone became a space for imagination rather than isolation, laying the groundwork for curiosity, inner confidence, and long-term creative resilience. Subculture as a formative educationFrom Seattle’s grunge era to Tokyo’s club scene, Yoon describes how underground culture, music, and nightlife taught her more about identity and community than any formal training. Discovering design through curiosity, not strategyHer path into graphic design and later fashion emerged organically through interests in magazines, presentation, and visual storytelling, rather than a predefined career plan. Being paid to learn as a philosophyYoon frames early jobs, including PR and corporate design work, as opportunities to learn on someone else’s dime, reinforcing her belief that no experience is wasted. AMBUSH as an organic unfoldingWhat began as jewelry made for friends evolved naturally into a brand, then into a platform, driven by experimentation, relationships, and responding to real demand rather than market forecasting. Tokyo as a creative accelerantMoving to Japan exposed Yoon to layered subcultures, cross-pollination between music and fashion, and a culture open to hybridity, shaping AMBUSH’s DNA. Fashion as communication, not productYoon describes fashion as a visual language for expressing identity and connection, rather than simply clothing or commercial output. AI as a tool, not a replacementShe speaks openly about embracing AI as a powerful assistant that can accelerate research and execution, while insisting that creative intent and thinking cannot be outsourced. What feels contemporary nowFor Yoon, being contemporary today means fearlessly pursuing who you are, resisting algorithmic pressure, and staying grounded in humanity, curiosity, and purpose rather than chasing scale. Learn more about your ad choices. Visit megaphone.fm/adchoices