YOUR GYM ISN'T TOO SMALL - IT'S UNDER-MONETIZED

This white paper by industry expert Jim Thomas argues that gym profitability is often hindered by poorly utilized floor plans rather than a lack of physical space. The author encourages facility owners to adopt a real estate mindset by treating every square foot as a potential revenue source that must "pay rent." By auditing facilities to identify dead space, owners can introduce high-margin additions such as recovery zones, retail displays, and specialized small group training. The text also emphasizes the importance of secondary revenue streams, such as renting out rooms to practitioners or leveraging technology for on-demand services. Ultimately, the guide provides a strategic framework for maximizing income density and reducing overhead to transform a standard gym into a high-performing business.

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