Writing Emails Donors Actually Want to Read
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Writing Emails Donors Actually Want to Read
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Ever wondered why your nonprofit's email list is stuck at 400 contacts after decades of work? Join Maria Rio for a conversation with Jess Campbell, founder of Out in the Boons, who shares an uncomfortable truth: your email list is probably shrinking right now, and it's kneecapping your fundraising. Jess shares why email is 9-10 times more effective than social media, creative list-building tactics beyond event sign-ups, and how to shift from boring organizational updates to thought leadership content people actually want to read. She introduces the "loop method" for steady growth, tackles the "won't weekly emails be too much?" fear, and challenges nonprofits to stop staying silent on issues their communities care about.
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