Write a Book and Stop Chasing Prospects (It’s Surprisingly Easy!) With Paul McManus (Ep. 459)

Have you ever considered using a book to elevate your credibility and influence? In this episode, Matt Halloran is joined by Paul McManus — founder of More Clients More Fun LLC, MCMF Publishing, and host of the Million Dollar Producer Show podcast. They explore why having your own book allows you to present yourself as the go-to expert. Writing a book doesn’t have to be daunting. Paul overcomes the biggest challenges advisors face, such as imposter syndrome and feeling overwhelmed by the writing process. Matt and Paul discuss: How a book establishes credibility and helps you stand out from the competitionPaul’s Short Book Formula that can guide you in producing your book in as little as six weeksHow to use tactics like a coordinated social media campaign and an Amazon launch to generate momentum and potential bestseller statusHow to leverage the book as an opportunity to re-engage past clients and ask for their support (reviews, referrals, etc)Why a book is like your skeleton key to getting invited to be a podcast guestAnd more “The two things that tend to be able to create this effect most consistently for financial advisors is number one, being an author and having your own book. And number two, it’s having a podcast. And when you marry those things together, it’s a magical system.” ~Paul McManus Resources: Book: Your N.E.X.T. by Jerome MyersLinkedIn: Dan KennedyPodcast: Mitlin Money MindsetBook: Financial Planning Made Personal by Lawrence SprungService: 99DesignsBook: The Tax-Free Business Owner by Mark Miller Connect With Paul McManus: LinkedIn: Paul McManus Website: The Short Book Formula Connect With ProudMouth: ProudMouthLinkedIn: Matt HalloranTwitter: Matt HalloranLinkedIn: ProudMouthFacebook: ProudMouthTwitter: ProudMouthYouTube: ProudMouth About Our Guest: Paul G. McManus is the founder of More Clients More Fun LLC, MCMF Publishing, Creator of The Million Dollar Producer LinkedIn Program, and host of The Million Dollar Producer Show Podcast. He has worked closely with over 500+ financial advisors, CPAs, life insurance producers, and business advisors since 2015. He is also the author of Million Dollar Producer: The Secret Playbook For Financial Professionals To Land High-Value Clients Using LinkedIn. He lives in San Diego, California with his wife Atsuko and his two Boston Terriers, Moo and Potato Chips.