How do you take one complex medical concept and make it clear, accurate, and actionable for both clinicians and patients, without losing credibility?

If you’re a CME writer, you know the challenge of translating science into education that actually sticks. But as more CME projects tether clinician education with patient-facing components, the real test is flexing your craft to serve two very different audiences at once. Get this right, and you not only improve learning, you expand your professional scope and impact.

In this episode, you’ll discover:

• How to apply practical frameworks to dual-audience writing.
• Structural techniques that make content engaging, empathetic, and accessible.
• A simple 3-sentence exercise to sharpen clarity for patients and precision for clinicians—anytime, anywhere.

🎧 Tune in now and learn how to expand your CME writing craft into dual-audience education with one portable tool you can start using today.

Resources

Resources to support plain language, readability, and accessibility.

• https://readable.com/readability/
• Cognitive accessibility
• The Patient Education Materials Assessment Tool (PEMAT)
• Informed consent navigator tool
• Plain Language Summaries
• Plain Language Checklist for Health Professionals
• Plain language in biobank consent
• Plain Language Association
• Cognitive accessibility
• Informed consent navigator tool

Episodes Mentioned

• EP31: Cultivating a Visual Mindset with Karen Roy and Bhaval Shah
• EP 41: Nurture Connection-Tell them a Story with Ben Riggs
• EP109: Crafting Inclusive and Accessible Medical Content with Virginia Chachati

Practice: Explain one complex idea in three sentences, twice—once for patients, once for clinicians.

Take one complex concept: SGLT2 inhibitors reduce heart failure hospitalizations.

For patients:

1. What it is: “These medicines...

What if leaving academia—or another tightly defined professional path—felt less like failure and more like freedom?

For many academics, clinicians, and researchers, stepping into freelance medical writing isn’t just a career change—it’s a profound identity shift. Too often, this transition carries grief, shame, or the lingering sense of “not enough.” In this episode, we explore how those feelings show up, why they matter, and how to reframe them as fuel for your writing career.

By listening, you’ll discover:

• Why the transition from academia or clinical practice can feel like trauma—and how to reframe it as strength.
• Four entrepreneurial habits that can help you thrive as a freelance medical writer while avoiding their shadow sides.
• Simple, practical practices—like free writing and mindful self-awareness—that help you claim permission, rebuild confidence, and cultivate a sustainable business mindset.

Press play now to learn how to navigate identity loss, tap into your natural strengths, and take small steps toward building a medical writing business that feels truly your own.

Mentioned in this episode:

Outcomes Architect Sprint

Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

Outcomes Architect Sprint

Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

CMEpalooza

CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.

What if the CME you design could do more than deliver knowledge—what if it could actually change clinician behavior and improve patient care?

As a CME writer or education professional, you’ve likely felt the frustration of producing content that looks strong on paper but doesn’t translate into meaningful practice change. This episode explores how learning science, human-centered design, and patient co-creation can help you bridge the gap between information and impact.

By listening, you will discover:

• Learning science principles, like Mayer’s multimedia principles, that make education stick.
• The difference between learning change and behavior change, and why both matter in CME.
• How aligning clinician and patient education fosters shared decision-making and better healthcare outcomes.

Press play now to learn practical strategies you can use to design CME that transforms knowledge into real-world change.

Mentioned in this episode:

Outcomes Architect Sprint

Want to finally master outcomes reports? Join my 4-Week Outcomes Reports Sprint and walk away with a polished, portfolio-ready sample plus templates, coaching, and lifetime tools. Spots are limited—sign up at [insert URL].

CMEpalooza

CMEpalooza Fall is a 1-day event scheduled for Wednesday, October 22, that will feature a series of sessions relevant across the CME/CE spectrum. Broadcasts will stream live on the LIVE page of this website and be available for viewing shortly after their conclusion on the Archive page. There is no charge to view or participate in any of these sessions.