.Worth vs Value in Private Practice: Set Fees Confidently

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner. Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you. Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life. Links: Website: https://brooklynstorme.comEtsy Store: https://thehappypractice.etsy.comFacebook: https://www.facebook.com/brooklynstormephd/Wellness Check: https://brooklynstorme.com/wellness-check Chapter Markers 00:00 - Welcome & Introduction to Worth and Value 00:41 - Introducing Practice Momentum Program 01:34 - Why This Episode Matters for Your Practice 02:00 - Eye-Opening Course Experience: Different Money Mindsets 04:00 - Common Money Challenges Women Practitioners Face 06:22 - The Undercharging Trap and Client Projection 09:00 - Understanding Worth vs Value: The Key Difference 11:16 - Value is About Your Client's Perception 14:12 - Why Niching Increases Perceived Value 16:04 - Real Examples: What Clients Actually Value 18:27 - The Freebie Test: Learning What Resonates 22:28 - Worth is About You: Is It Worth Your Time? 26:57 - What Creates High Value for Clients 32:32 - Niching and Specialisation Increase Value 38:46 - Journal Prompts for Discovering Client Value 42:12 - Using Client Feedback to Improve Value 50:25 - Assessing Worth: What Matters to You 1:01:24 - The Worth Filter: Is It Worth It for You? 1:06:25 - Fee Setting Through the Worth Lens 1:13:35 - Worth It to Show Up: Time and Energy Investment 1:23:18 - Gender Differences in Approaching Business Money 1:28:39 - The Swan Message: Acting from Your Worth 1:34:58 - Fear Comes from Love: A Powerful Reframe 1:37:12 - Wrap Up and Business Consultation Offer Show Notes Key Topics Discussed: The critical difference between worth (what's important to you) and value (what's important to your clients)Why women practitioners commonly undercharge and the real cost to their lifestyleHow money mindset and personal money stories get projected onto clientsUnderstanding that value is subjective and determined by client perception, not your qualificationsWhy niching dramatically increases perceived value and attracts ideal clients fasterThe importance of understanding what your specific audience sees as valuableHow to test messaging and offers to see what resonates with your audienceJournal prompts to assess client value and personal worth in your practiceThe worth filter: evaluating whether business activities are worth your time and energyFee setting strategies that honour both client value and your worthGender differences in approaching business finances and pricingTracking numbers and metrics to make informed business decisionsThe swan totem message: acting from your worth rather than fearReframing fear as coming from self-love Resources Mentioned: Practice Momentum - Brooklyn's signature program for private practice successBusiness Strategy Consultation - 15-minute consult availableFacebook Business Page Experiment - Testing freebies and messagingAnimal Totem Oracle Cards - Swan symbolism and worth Action Steps: Journal on: "What value do I think my clients get by working with me?"Journal on: "Through the eyes of a client, what is the value of my service?"Assess each business activity: "Is this worth it for me based on what's important to me?"Review your fee through the worth lens: "Is this fee worth it for what I'm sacrificing?"Track your numbers: revenue, expenses, inquiry-to-conversion ratesEvaluate freebies and content: what's getting traction and what's notConsider: "If I approached this through a lens of my worth, what would I do differently?" FAQs: Q: What's the difference between worth and value in private practice? A: Value is determined by your client—their perception of the importance and benefit of your services. Worth is about you—whether delivering your services at a certain fee is worth it based on what's important to you like time, freedom, and lifestyle. Q: How do I know if I'm undercharging as a therapist? A: Ask yourself: "Is this fee worth what I'm sacrificing?" If ...