What happens when an Olympic athlete's entire career is on the line?

They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity.

In this episode, we talk about:

• Why trust matters more than being the loudest voice

• How to build a global practice in a specialized field

• The importance of content-driven marketing over quick fixes

• Why human connection still beats automation

• And how Paul rebuilt his entire career from scratch

This isn't just a conversation about law.

It's a conversation about finding your voice, owning your expertise, and building something that matters.

Featuring:

Tom Foster, The World of Marketing

Paul Greene, Founder of Global Sports Advocates

From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment.

In this episode, Vance joins Tom Foster to share:

1. How a near-bankruptcy became the turning point for building lasting business success

2. What Disney taught him about creating unforgettable customer experiences

3. Why "response-required" marketing beats flashy advertising every time

4. And how small businesses can "Disneyfy" their own operations for world-class service

If you've ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.

This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz.

Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation.

Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I've even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing.

In this episode, we dive into:

1. The timeless principles of direct response marketing

2. How building deep relationships drives long-term success

3. What separates great implementers from dreamers

4. Balancing results-driven marketing with ethics and trust

5. The future of marketing — what's exciting, and what's concerning

Tune in for a masterclass in marketing wisdom from one of the best in the business.