Workflows to Workforce: The Future of Multifamily Automation

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how intelligent automation is moving beyond simple workflows to fundamentally reimagine how communities are managed, marketed, and maintained. In this forward-looking discussion, they break down how automation is transforming every layer of multifamily operations—from leasing offices to marketing strategies and resident engagement.

In this episode, Kerry and Jimmy unpack how connected systems, AI-driven insights, and predictive technologies are eliminating silos and creating a unified ecosystem that operates faster, smarter, and more efficiently than ever before. They'll dive into real-world examples of how automation is freeing teams from repetitive tasks, empowering staff to focus on higher-impact work, and delivering measurable gains in performance and renter satisfaction.

Kerry and Jimmy's Words of Wisdom: "Automation isn't about removing people from the process—it's about removing the friction that keeps them from doing their best work. When technology handles the repetitive, teams can focus on what really matters: creating better experiences, stronger connections, and communities that thrive. The future of multifamily isn't man versus machine—it's man and machine working together to elevate performance, productivity, and the overall renter journey."

Resources: Innovation Unleashed: AI-Powered Platform for Today's Renters