She built a skincare empire from a YouTube channel, survived a very public launch controversy, and walked away with a $355M exit. Naturium founder Susan Yara is giving us the unfiltered story of how she built one of beauty's most unexpected brands — and why the best advice she ever got was to never fall in love with what she was building. From predicting her own creator peak to landing in all 1,400 Target doors to selling to E.L.F. Beauty, this is the blueprint ambitious founders actually need.
In this episode, we cover:

🎥 Why Susan started planning her exit from the creator economy before anyone else saw it coming
📊 The analytics move that proved she could convert her audience into real customers
🔥 The launch controversy that could have killed Naturium — and why it didn't
🏪 How Naturium went into all 1,400 Target doors and why you should always ask for more
💰 When and why to take investment as a founder scaling into big box retail
🤝 What the E.L.F. acquisition process actually looked like from the inside — including the Spain trademark that almost killed the deal
🚀 Why Susan stayed with the brand after the sale and what she's building next

✨ Tune in to hear how one of beauty's most unlikely founders built, scaled, and sold a brand entirely on her own terms.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

We Put Ourselves on the Spot So You Don't Have To | Live Q&A from Austin, TX

We took the stage at Future Summit in Austin, Texas in front of hundreds of incredible women entrepreneurs and opened it all the way up. No filter, no script — just real questions from real founders and the honest answers you actually need to hear. From pitching investors to scaling past your revenue ceiling, this one is packed with tactical, no-BS advice.

In this episode, we cover:
- 💡 How to pitch investors when you don't have traction yet — and what to do instead
- 📈 Why your business model might have a revenue ceiling and how to break through it
- 🏗️ Whether to build your product or your audience first
- 💸 The biggest money mistake Marina made in year one (a $30K lesson)
- 🤝 How to find a co-founder who actually aligns with your values
- 👊 How to beat imposter syndrome — including what Martha Stewart had to say about it
- 🎟️ How to run profitable events no matter your budget

✨ Tune in to learn how to date with clarity and call in connection that actually feels good.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

Dating today feels less like romance and more like running a full-blown operation. Strategy. Logistics. Emotional stamina. But according to Katie Lloyd, matchmaker at The Bevy, finding real partnership has nothing to do with your résumé and everything to do with the energy you bring into the room.

This week, Katie breaks down the modern dating landscape for high-achieving women and shares what actually moves the needle when you want connection that feels aligned, grounded, and long-lasting.

We get into:

• Why the idea that men are intimidated by successful women is a myth
• How your “CEO energy” might be blocking romantic chemistry
• The difference between dating from fear versus dating from wholeness
• What conscious dating looks like in practice
• How to check in with your nervous system on every date
• The attachment styles that shape our patterns and how to work with yours

If you’ve ever wondered why dating feels harder the more successful you become, this conversation will shift the way you think about partnership, presence, and possibility.

✨ Tune in to learn how to date with clarity and call in connection that actually feels good.

Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival

To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton