Work Tech Weekly Ep. 37 - Breaking Down How Great Brands Are Built During A Downturn

This week, Steve and I talk about brand. The measures for determining the success of a branding strategy are brand recognition (do people know you exist?), functional association (do they know what you do?), and brand attributes (attitudes, behaviors, and beliefs). These are all healthy aspects of a branding strategy, and when performing well each can have a significant impact on the success of your business. Listen up as we break down differences between brand and branding and share some insight into our most recent ebook - Click here: Great brands are built during down markets. Time to make your move. And more great stuff…. Sign up for Work Tech Weekly Newsletter to stay up to date on: Top headlines in Work Tech News The latest research and trends Insights into the fast-changing market And a little fun, because we all need that too! https://thestarrconspiracy.com/subscribe/ Join our “hey, Bret Starr!” YouTube Channel - https://www.youtube.com/channel/UCXMTcvXgM1TlzTzdymp5Hvw Want to work together? Let’s talk! https://thestarrconspiracy.com/contact/ Companies discussed: SeatGeek Taleo Conexa Gong Okta 00:32:29