Work Tech Weekly Ep. 32 - AI Impact on Marketing and Work Tech

Happy New Year!  In our first podcast of 2023,  Steve and I take a look at Artificial Intelligence in the marketing and Work Tech arena.   AI feels like it came out of nowhere...but, it has been a slow build over a decade and the timing could not be better.

Artificial Intelligence (AI) has the potential to significantly impact both marketing and work tech. In marketing, AI can be used for personalization, customer segmentation, and targeted advertising, as well as for automating repetitive tasks and analyzing customer data. In work tech, AI can be used to improve efficiency, automate tasks, and make better decisions. 

Generative AI is limitless; from a content development standpoint, creative illustrations, drafting content, outlines and research are just a couple ways AI has entered the workplace, it's even editing and producing video content.

However, there are also concerns about job displacement, privacy, and bias that need to be addressed.  It is also important to note that there will always be a human component involved.  AI lacks the human creativity and intuition, it is humans who possess the expertise, ingenuity and empathy needed for positive outcomes.

Listen up as we explore Artificial Intelligence…

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