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Do you ever feel like your business and your personal identity are totally tangled up together? Or maybe you struggle to find the balance between creating and managing your business? You’re not alone!

In this episode with Annabelle King, we get real about personal branding as a business owner and how to get visible (even if it scares the heck outta you!). Annabelle shares how she went from working in big agencies to building her own business, including the mindset shifts and practical tips she learned along the way.

You’ll discover:

✏️ How to separate your business’s performance from your sense of self-worth, and why it matters for your sanity!

✏️ Why Googling yourself is a must-do (and what can happen if you don’t manage your online narrative).

✏️ The three essential “characters” every entrepreneur needs (creator, business manager, and entrepreneur) and what happens when one of them takes over.

✏️ Actionable steps to get visible with more confidence, from prepping your story to dealing with stage fright like a pro.

Annabelle’s practical wisdom and honest stories will have you rethinking how you show up as an entrepreneur. So you can walk away with new tools for sharing your magic with the world.

💌 Get Lindsay's Un-Hustle Your Business Starter Kit

📺 Join Lindsay's monthly Shop Talk on YouTube

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Meet Annabelle

Annabelle King is a brand strategist, facilitator, and founder of I Like Storytelling. With 15+ years of experience in big agencies and over six years running her own consulting practice, Annabelle helps small and medium businesses uncover the stories that drive growth. Aside from that, Annabelle also facilitates workshops, marketing retreats and online programs.

Personal brand strategy course

Free resources

Instagram

LinkedIn

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Tired of traditional digital marketing and web design agencies overselling services you don’t need?

Ready to hear the truth behind these bloated agency models and why they might be holding your business back?

In this live interview with Kayla Walters, a seasoned web designer and tech geek, we’re calling BS on the common traps in the digital marketing world.

Kayla will share jaw-dropping stories from her 17 years in the industry, exposing what really goes on behind the scenes and why so many businesses end up with websites that just don’t work.

You’ll gain insights on:

✏️ Recognizing the red flags of overpromised and overpriced agency services.

✏️ Building a website that feels like you and works hard to attract your ideal clients without the overwhelm.

✏️ Kayla’s own strategies for streamlining the tech side of things, so you can focus on what you love about your business.

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Meet Kayla

Kayla Walters is a web designer, tech geek, and the go-to expert for building fun, beautiful websites that actually work. She helps women entrepreneurs transform their websites into client-attracting machines, all while making the tech side stress-free. With over 17 years of experience, Kayla has seen it all and knows how to make a website shine.

Website: https://goodcheertechstudio.ca

Instagram: / goodcheertechstudio

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog

Send us a text

Does your money mindset need a dramatic shift now that you’ve started your own business?

Listen in as Karina shares her journey from corporate employee to successful entrepreneur and the money mindset shifts required along the way.

We’ll dive into how she became an expert in financial wellness, transformed her relationship with money, and learned the unique challenges (and rewards!) of handling money as an entrepreneur.

Expect an honest conversation about unlearning old money beliefs, finding a balance between personal finance and business investments, and why setting boundaries is crucial for both your budget and your business.

In this session, Karina will discuss:

✏️ How she moved from the predictability of a paycheck to viewing each dollar as an opportunity to invest in business growth.

✏️ The mindset shift from material success to finding excitement in aligning financial decisions with personal and professional goals.

✏️ Her approach to setting boundaries that naturally protect time, money, and focus, keeping distractions out and goals front and center.

Karina will share her hard-won lessons and practical tips to help you make a seamless transition from employee to entrepreneur, with money habits that support your business and life.

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Meet Karina

The Budget Doctor empowers everyday people to overcome limiting financial beliefs and habits. Specializing in money psychology, debt repayment, credit repair, and simplified investing, she equips clients with the tools to achieve financial stability and improve their overall well-being.

Website: https://www.thebudgetdoctor.ca/

Instagram: @thebudgetdoctor

YouTube: @thebudgetdoctorgta

Free Goody: Debt Repayment Cheat Sheet: subscribepage.io/5eTe6z

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About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.

🤟 Get Lindsay's Un-Hustle Your Business Starter Kit

Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog