I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.

We dove into the emotional challenges that come with entrepreneurship, especially during those frustrating revenue plateaus, and the strategy shifts I have made along the way. If you are interested in building a sustainable business, using YouTube to attract better leads, and maintaining a healthy balance between work and growth, this is an episode you will not want to miss!

Listen to the full episode to hear:

• How I simplified my offers to create a more sustainable business
• The role YouTube plays in generating consistent, high-quality leads
• The emotional challenges of entrepreneurship and how I navigated revenue plateaus
• A behind-the-scenes look at my current business model and revenue streams

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.

We dive into his unique five-step framework for podcast guesting that actually gets results, plus the powerful role mastermind groups played in his growth. Dustin also shares insights from his experience as a certified StoryBrand guide and how building strong relationships (and getting clear on your message) can truly move the needle in your business.

If you’re growing a high-ticket program or group coaching offer, this episode is packed with practical strategies you’ll want to implement right away.

Listen to the full episode to hear:

• How Dustin used podcast guesting to grow his business to nearly $1M
• The five-step framework for getting real results from podcast interviews
• Why “serve calls” are a powerful strategy for attracting high-ticket clients
• The role of mastermind groups and strong relationships in business growth

FREE Resources to Grow Your Online Business:

• Learn more about Dustin: https://7figureleap.com/
• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix.

I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want.

We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success.

If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence.

Listen to the full episode to hear:

• Why having a “great idea” isn’t always enough to make sales
• The role of marketing in turning interest into income
• How real businesses like Instagram and Airbnb adapted to succeed
• Practical steps to validate and improve your product with customer feedback

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins