Word of Mouth on Steroids with Ucef Kaawach, CEO at B. Easy Social

In this week’s episode of The Hunting Influence Podcast, Aaron is joined by Ucef Kaawach, Founder and CEO of B. Easy Social. Ucef discusses his entrepreneurship journey from a young age where he pursued drop shipping for his clothing brand, flipping items on Kijiji/eBay, and starting his own Amazon FBA Business where he generated over $100,000 in revenue after only one year. Ucef also discusses all things influencer marketing, such as how to find the best influencers and what things to look for, his advice for managing paid campaigns and negotiating with influencers, the biggest misconceptions of the Influencer Marketing industry as well as his experiences working with large influencers such as Floyd Mayweather and Kendall Jenner, and why Influencer Marketing is considered word of mouth on steroids.