Visibility with Purpose – How to Show Up Authentically with Krista Goon (Thrive Meetup Replay)

In this special Season 9 finale, the mic flips as I become the guest in a conversation hosted by leadership coach and content strategist Rowena Morais for her Thrive Meetup.

Together, we explore what it truly means to be visible with purpose—especially as women who often struggle with self-promotion, imposter syndrome, and the pressure to “have it all figured out.”

I share personal stories of how I built visibility for my business and podcast over the years, and how I reframe self-promotion.

Whether you’re running a business, building a personal brand, or growing your career—this episode is packed with honest insights, mindset shifts, and practical steps to help you start showing up with clarity and confidence.

This episode is for anyone who feels like they’re doing great work but still not being seen.

What We Cover in This Episode:

• What visibility really means (and what it doesn’t)
• How to reframe self-promotion to feel more natural
• Where imposter syndrome shows up—and how to move through it
• The power of platforms like podcasting, speaking, and writing
• Why building your body of work online is essential today
• 3 steps to begin building visibility that aligns with you

💡 3 Key Takeaways:

1. Visibility must have purpose. Know who you're talking to and why it matters.
2. You don’t need to be perfect—just present. Start showing up even if you're 80% ready.
3. Self-promotion isn’t about ego—it’s about value. Share what you’ve learned, not just what you’ve done.

Links & Resources:

• Visit my website: https://www.redboxstudio.com
• Connect with me on LinkedIn: https://www.linkedin.com/in/kristagoon
• Learn more about Rowena Morais: https://rowenamorais.com
• Check out past episodes of Womenpreneur Asia: https://womenpreneurasia.com
• Get my ebook, Podcasting Power.

In Episode 13 of Season 9 of Womenpreneur Asia, we meet Jillian Tan, the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs.

Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate.

In this episode:

• Discover how Jillian's passion for crafting and her experiences in Australia inspired her to create a brand that stands out with its vibrant designs.
• Learn about the emotional connection Jillian aims to create with her jewellery, making each piece more than just an accessory.
• Jillian discusses the hurdles she faced in the competitive jewellery industry and how she built a strong brand identity focused on quality and customer service.
• Explore Jillian's strategies for engaging with her audience through social media, pop-up events and personal connections.
• Hear about Jillian's vision for the future, including customer growth, product innovation and community collaborations plus her philosophy on starting small, staying true to your vision, and the importance of having a clear purpose.

Subscribe & Review

Subscribe to Womenpreneur Asia on your favorite podcast app. If you enjoyed this episode, please leave a review or share it with a friend who might find it inspiring.

Thank you for joining us on this colourful journey with Jillian Tan.

Stay tuned for the final episode of Season 9 next week.

This episode is sponsored by Redbox Studio.

For the full article and links, visit Womenpreneur Asia.

Get your podcast started today.

What does it really take to turn passion into a profitable business?

In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line Limited, a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences.

In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real, actionable ideas.

This episode was conceived because Sarah Mei and Krista have observed how entrepreneurship is often romanticised resulting in new entrepreneurs suffering in private when they don’t know how to niche down and be creative about offering their products or solutions to their best customers.

Some entrepreneurs get emotionally attached to their passions but without generating revenue, no passion can sustain the entrepreneur.

Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.

In this episode, you’ll learn:

• Why passion alone isn't enough to build a business
• How to validate your business idea with prospective clients
• How to figure out what business you’d like to start
• How NOT to fall in love with your product or services
• How to identify your niche in a crowded market
• Practical tips for 9-to-5 professionals thinking of transitioning into entrepreneurship

Sarah and Krista also share some powerful thinking exercises for anyone who’s just left their job—or thinking about it—to get clarity on their next step.

Tune in now and discover how to turn your passion into purpose—and your purpose into a business that makes money!

This episode is sponsored by Redbox Studio.

Want to get your own podcast started? Check out Krista's brand new ebook all about starting an interview-style podcast.

Get the full show notes at WomenpreneurAsia.com

Email us and let us know if this episode struck a chord with you and what other topics we should cover, either with my guests or as solo episodes.