Join host Ariel in this episode of Women Business Voices of Central Florida as she sits down with Jacqueline Powell, author of "Finding Your Way to Self-Love" and founder of Powell to Empower. Based in West Volusia County, Jacqueline shares her journey from corporate career to empowerment coaching, helping women in DeLand, Deltona, and throughout Central Florida build confidence and self-worth during major life transitions.

Discover how Jacqueline's "Rise and Thrive" program supports women navigating divorce, empty nesting, career pivots, and toxic workplace environments through mindset transformation, journaling, and weekly group sessions. She discusses the importance of emotional intelligence in business success and shares practical strategies for women entrepreneurs building values-driven businesses in Volusia County and beyond.

Jacqueline also shares her community involvement as president of West Volusia Toastmasters and her work with 1 Million Cups, connecting women business owners across DeLand, Debary, Orange City, and the greater Orlando area.

Perfect for Central Florida women entrepreneurs seeking authentic business wisdom, confidence-building, and supportive community connections.

Connect with Jacqueline Powell: Powell to Empower | West Volusia networking | Women's empowerment coaching Central https://www.powell2empower.com/

Host and Sponsor:

Ariel Faith - Speaking and Education - arielfaith.com

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.

https://arieljoyfaith.com

Women Business Voices of Central Florida is where local women business owners share their real stories - the messy middle, the beautiful breakthroughs, and everything in between.

Hosted by Ariel Faith, Strategic Business Photographer, each episode features a Central Florida woman business owner in a 15-20 minute conversation about what really matters: the story that led her to offer her specific service, why she loves the clients she serves, the struggles that shaped how she works, and the lessons she wants other women to know.

This isn't about polished success stories or perfect business plans. It's about authentic voices, real journeys, and the wisdom that comes from actually doing the work.

Whether you're building a business, thinking about starting one, or just want to support local women entrepreneurs, you'll find connection, inspiration, and practical wisdom in every episode.

Season 3 Starting in 2026, New episodes weekly. Subscribe so you don't miss a story.

Visit arielfaith.com to join our free REAL Women In Business Community and learn more about us.

Arieljoyfaith.com to learn about bringing your marketing and your brand to life with storytelling and strategy.

Life is full of transitions, and so is this episode.

See the Full list of Episodes on your favorite Podcast player or Visit - https://www.arielfaithphotography.com/podcast

Remember

"Keep Exploring, Keep Learning, and Keep the Conversation going, Stay Curious, and have a happy Artist Journey. " Ariel

Transitioning to “YOU Matter, In Business” with Ariel Faith podcast For Women in Business,

Because You Matter In Your Business.

https://podcasts.apple.com/us/podcast/you-matter-in-business/id1775085338

Host Ariel Faith's website: ⁠arieljoyfaith.com⁠

Discover how brand photography becomes a powerful tool for women over 50, redefining their identity and embracing life transitions.

In this transformative episode, photographer Paget Norton and Ariel Share how they help women capture their authentic selves through the lens. Through intimate storytelling and personal experiences, we explore how professional photography can be a gateway to self-discovery and renewed confidence.

Key highlights:

- The intersection of personal branding and authentic self-expression

- Overcoming impostor syndrome and embracing life transitions

- How visual storytelling empowers women to showcase their true selves

- The importance of genuine representation over artificial glamor

- Breaking free from societal pressures around aging

A touching example features a physician's journey from conventional medicine to a more purposeful practice, illuminating how professional photography can catalyze personal transformation.

Ready to rewrite your visual story? Listen to this episode to discover how brand photography can help you embrace your authentic self and confidently step into your next chapter.

• Branding photography can significantly boost self-esteem and help women over 50 redefine their self-image during life transitions.

• Women often face shared struggles like imposter syndrome, which can be addressed through community support and personal storytelling.

• Aligning personal style with client expectations is crucial for authenticity, highlighting the importance of individuality in personal branding.

#PersonalBranding #WomenEmpowerment #AuthenticityMatters

00:00:00 - Empowering Women Through Branding Photography

00:03:54 - Women Navigating Life Transitions

00:06:12 - Overcoming Imposter Syndrome in Business

00:09:23 - Exploring Women's Multifaceted Identities

00:11:13 - Rediscovering Self After Caregiving

00:13:30 - Choosing Clothing for Client Connection

00:16:22 - Creative Flow in Photo Shoots

00:18:17 - Overcoming Imposter Syndrome in Photography

00:20:02 - Overcoming Imposter Syndrome Together

00:22:37 - Emotional Expression Through Emoji Series

00:25:29 - Co-Creating a Confident Future

00:27:18 - Embracing Confidence in Professional Photography

00:30:14 - Embracing Aging and Photography

00:32:25 - Importance of Personal Branding

Paget Norton has learned through rock climbing that growth happens at the edge of our comfort zone. She brings this wisdom to her photography - knowing when to encourage that next bold move and when to create a space of absolute trust and safety. As a teacher, Paget has learned to attune to the uniqueness of each person's story. This informs how she captures each individual's essence through her art and writing background coupled with a deep listening that she's developed over years of teaching. As a woman over 50, Paget understands intimately what it means to feel invisible. This fuels her passion for creating images that command attention and respect. She uses all of this: climbing, teaching, aging, parenting, and so much more in every session. With six years behind the lens, Paget has refined her technical expertise while maintaining the genuine care and connection that makes each session special.

www.pagetnortonphotography.com

Host Ariel Faith's website: ⁠arieljoyfaith.com⁠

Visit “YOU Matter, In Business” with Ariel Faith podcast

For Women in Business, Because You matter in your Business.

From Self-Doubt to Empowering Others: A Photographer's Journey

Discover how a postpartum photoshoot transformed Paget Norton from a self-conscious new mother into a passionate photographer who's spent 13 years empowering others through her lens. Her unique approach combines strategic branding with authentic storytelling, creating images that capture not just appearances but the essence of each individual.

The episode explores Norton's evolution from teaching international students to becoming a sought-after photographer, including the valuable lessons learned from early criticism and the importance of client comfort during shoots. She shares insights about creating magical moments for women over 50 who often feel invisible, and how her work has sparked transformative confidence in clients, particularly illustrated through a powerful shoot with a medicine woman in her 60s.

Norton emphasizes the significance of intentional photography, proper lighting techniques, and the delicate balance between technical expertise and creating a comfortable atmosphere where clients can be their authentic selves.

Ready to be inspired? Listen to this episode to discover how one photographer's journey from vulnerability to empowerment is helping others find their light through the lens.

• Paget Norton’s journey into photography was sparked by an empowering postpartum shoot, showcasing how personal experiences can ignite creative passions.

• The focus on capturing clients' true essence rather than just appearances is a game-changer in the photography industry, emphasizing deeper connections.

• Creating a comfortable atmosphere during shoots is crucial for fostering confidence, particularly for women over 50, highlighting the transformative impact of visual storytelling on self-perception.

00:00:00 - Empowering Photography Journey

00:03:41 - Discovering Photography Through Experience

00:05:22 - Learning Photography Through Feedback

00:09:43 - Learning Retouching Techniques

00:11:27 - Visioning for Personal Branding and Boudoir

00:13:08 - Building Comfort for Better Photos

00:14:48 - Strategies for Effective Photography Sessions

00:22:38 - Visual Storytelling in Coaching Photography

00:24:32 - Transformative Client Journeys

00:25:56 - Empowering Women Through Photography

00:28:10 - Empowerment Through Photography

Paget Norton has learned through rock climbing that growth happens at the edge of our comfort zone. She brings this wisdom to her photography - knowing when to encourage that next bold move and when to create a space of absolute trust and safety. As a teacher, Paget has learned to attune to the uniqueness of each person's story. This informs how she captures each individual's essence through her art and writing background coupled with a deep listening that she's developed over years of teaching. As a woman over 50, Paget understands intimately what it means to feel invisible. This fuels her passion for creating images that command attention and respect. She uses all of this: climbing, teaching, aging, parenting, and so much more in every session. With six years behind the lens, Paget has refined her technical expertise while maintaining the genuine care and connection that makes each session special.

www.pagetnortonphotography.com

Host Ariel Faith's website: ⁠arieljoyfaith.com⁠

Visit “YOU Matter, In Business” with Ariel Faith podcast

For Women in Business, Because You matter in your Business.

Mindfulness Meets Art: A Journey Through the Lens

Discover how mindfulness transforms artistic expression as Kim unveils the intricate relationship between patience, observation, and creativity in photography and painting. In this enlightening episode, she shares her unique approach to nature photography, emphasizing the power of solitude and careful preparation in capturing meaningful moments.

From backyard discoveries during pandemic restrictions to the transformative use of crystal lens balls, Kim demonstrates how embracing limitations can spark innovative creativity. Her insights reveal that technical perfection often takes a backseat to personal connection and authentic expression.

The conversation explores:

- The value of extensive research and preparation

- Finding beauty in ordinary surroundings

- Creative uses of limited equipment

- The importance of solitude in nature photography

- Upcoming photography adventures in Maine and Oregon

Whether you're an aspiring photographer or simply curious about the creative process, this episode offers valuable insights into finding your artistic voice. Tune in to discover how mindfulness can elevate your creative practice and transform your perspective on art and nature.

#photography #mindfulness #creativity #art

Listen now to unlock the secrets of mindful creativity and transform your artistic journey.

Follow Kim Ponce on Instagram and Facebook

@kimballardphotography@lightroom_studiosnj

Host Ariel Faith's website: ⁠arieljoyfaith.com⁠

Visit “YOU Matter, In Business” with Ariel Faith podcast

For Women in Business, Because You matter in your Business.

From Late-Night Editing to Creative Triumphs: A Photographer's Journey

Dive into an inspiring conversation with Kim, a passionate photographer who transforms the challenges of balancing family life and creative pursuits into a testament of resilience. Discover how she navigates late-night editing sessions during busy seasons while maintaining her artistic vision and connection with clients.

Kim shares intimate insights about capturing the essence of her subjects, including a touching story about photographing a shy firefighter, demonstrating how authentic connections lead to powerful portraits. Her journey spans various art forms, from watercolor struggles to photography victories, highlighting the importance of perseverance in creative growth.

The episode explores practical strategies for managing creative burnout, finding inspiration in nature, and overcoming the pressures of social media comparison. Kim's experience competing in photography contests and facing both rejection and unexpected wins offers valuable lessons about staying true to one's artistic vision while remaining open to growth.

Ready to be inspired? Listen to this episode of Creative Warriors to discover how one photographer turns daily challenges into creative opportunities and learns to wake up determined and sleep content.

Key Takeaways

• Balancing a successful photography career with family life often involves late-night work and navigating hectic holiday schedules, challenging common perceptions of work-life balance.

• A single mom's perspective sheds light on how overwhelming responsibilities can fuel creativity rather than stifle it, emphasizing daily satisfaction over perfection.

• Social media pressure and self-doubt are common struggles for artists, yet inspiration can be found in nature and personal connections, highlighting the importance of emotional rewards in creative work.

00:00:00 - Balancing Art and Family Life

00:02:37 - Filming Schedule and Editing Challenges

00:04:19 - Balancing Work and Single Parenthood

00:06:47 - Balancing Creativity and Rest

00:09:15 - Constant Creation and Artistic Struggles

00:12:42 - Choosing Where to Focus Our Energy

00:16:03 - Emotional Connection in Photography

00:24:25 - Overcoming Creative Blockers

00:26:17 - Embracing Growth and Perseverance

00:28:05 - The Journey of Lifelong Learning

00:29:48 - Dealing with Competition Disappointment

00:32:37 - Artistic Competitions and Critiques

00:34:47 - Embracing Feedback in Photography

00:36:28 - Creativity and Playfulness in Parenting

00:39:27 - Exploring Creativity in Product Photography

Follow Kim Ponce on Instagram and Facebook

@kimballardphotography@lightroom_studiosnj

Host Ariel Faith's website: arieljoyfaith.com

Visit “YOU Matter, In Business” with Ariel Faith podcast

For Women in Business, Because You matter in your Business.

Erin Hogue, a seasoned photographer, discusses the balance between technical skills and capturing emotion in her craft. She emphasizes developing a strong technical foundation to allow focus on intuitive, emotional moments that capture a scene's true essence. For commercial shoots, she pre-plans and sets up as much as possible to be fully present and responsive in the moment rather than getting bogged down in technical details.

Ariel and Erin explore the importance of connecting with subjects and capturing their essence in portrait photography. They suggest spending time getting to know the person before shooting and conducting interviews to build rapport and understand their personality and mannerisms. Engaging subjects in activities can help bring out natural expressions and emotions.

The conversation highlights the value of genuine human connection and a spirit of exploration when capturing meaningful moments through photography. One speaker recounts an amazing experience camping and exploring the remote Arctic, witnessing the effects of climate change firsthand.

As a female photographer in a male-dominated industry, one speaker shares their experiences facing challenges and assumptions about their abilities. Despite initial doubts, they were encouraged to participate in a contest, inspiring others. Erin reflects on making a difference, even in small ways, to break down barriers and provide opportunities for other women.

KEY Lessons

• The importance of developing strong technical skills in photography to enable more intuitive and responsive shooting in the moment.

• The value of connecting with photography subjects, understanding their personalities, and capturing their authentic essence.

• The challenges and importance of women's representation in the male-dominated photography industry.

FolIow on IG @erinhogue @hogueeducation

Live Online Photography Course hogueeducation.com

https://www.erinhogue.com

https://www.erinhogue.com/portfilio

https://www.youtube.com/erinhogue

https://www.facebook.com/erinhoguephotography/

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If you have any thoughts, suggestions, or questions, don't hesitate to get in touch with me.

Learn more about our interviewees at our ⁠website⁠ under CW Photographers and learn about upcoming interviewees.