In today’s episode, Alexander Heeg – founder of agentur-consulting.de with a portfolio of over 500 clients – explores key topics for agency owners, such as building and scaling an agency, customer acquisition, leveraging strengths, implementing systems, hiring strategies, marketing fundamentals, and common pitfalls to avoid.

What we cover:

• Transitioning from freelancer to agency
• Building and scaling agencies
• Key takeaways from working with 500+ clients
• Positioning and choosing an industry
• Identifying and leveraging personal strengths
• Building systems and process optimization
• Hiring people and leadership
• Biggest mistakes agency owners make
• Marketing strategy for agencies

Find out more about Alexander Heeg: agentur-consulting.de

// With the Right People Podcast

Katie Brinkley is a social media expert who has been helping businesses and entrepreneurs grow their audiences and income through social media for over 18 years. Over the years she has developed strategies that have helped her clients see bottom-line results at every stage of the sales process, from building corporate-level growth strategies to implementing social media for solopreneurs and local businesses. On her own social media, she recently reached the mark of 100,000 followers on the platform Clubhouse.

In today’s episode, we dive into her "Selling in the DMs" approach, where Katie shares her tips on how to get into the DMs, make conversation, and ask for a sale without sounding salesy. We also discuss the importance of not relying on cold DMs and the biggest mistakes people make when selling through DMs. Katie shares her processes and all that she has learned over the years working with her clients. Finally, upon request, she even covers the topic of cold DMs and shares her advice on it. Tune in to learn from Katie's wealth of social media knowledge and expertise!

What we cover:

• Strategy: DMs for sales
• No cold DMs: Katie's take
• The open: getting into the DMs
• Conversation: DM techniques
• Sale: closing without a hard sell or seeming salesy
• Top struggles and mistakes to avoid
• Final tip on cold DMs

Find out more about Katie: https://linktr.ee/katiebrinkley

// With the Right People Podcast

This episode is going to be interesting for anyone who is ever going to write anything in the field of science. Plus, if you happen to be a student at university, this episode is especially suited for you. Guest Dr. Timo Lorenz is a psychologist and a professor who has published more than twenty studies himself and has reviewed countless papers and theses of his colleagues and students.

What we cover:

• The process of academic and scientific writing
• How to conduct research
• Tips from years of experience
• How to stay organized and not get overwhelmed in the process
• How to avoid plagiarism
• How professors grade papers and theses

Find out more about Dr. Timo Lorenz: Timo Lorenz (LinkedIn), prof_ti (Instagram)

// With the Right People Podcast