With Torie Wilkinson on marketing dens, fresh air and Ambassadogs as the CMO of Lovat Parks

Torie Wilkinson has gone from leading multi-million-pound banking campaigns to championing toasted marshmallows, muddy wellies, and the magic of slow living. As CMO of Lovat Parks - the UK’s first certified B Corp holiday park group - her world now revolves around digital detoxes, den-building, and countryside pub lunches, all woven into a brand story that encourages reconnection with nature.

We spoke with Torie about the unique challenges faced by CMOs in fast-growing scale-ups, where the business often grows faster than the marketing budget.

Torie shares how she’s building a brand that inspires people to switch off, get outside, and rediscover joy in life’s simple adventures. From scroll-stopping campaigns and Ambassadogs to the rise of meaningful travel, Torie proves that marketing can have both heart and impact.

A must-listen for anyone stepping into the scale-up CMO role or looking to build a brand with a clear point at the centre.

Hosted on Acast. See acast.com/privacy for more information.