Wisdom From Wizards #259: Optimize a working business model or disrupt it?

We recently worked with Paige McPheely, CEO at BASE. Here we discuss whether CEOs should optimize a working business model or disrupt it before the market forces their hand.

For founders and CEOs in the $1M to $5M revenue range, this decision shows up constantly. Do you double down on what’s working and squeeze more efficiency, or step back and challenge assumptions before disruption finds you?

Paige shares a sharp perspective from the executive assistant space, where AI is reshaping how work gets done. Her takeaway is refreshingly pragmatic. Optimization is essential, but real leadership means being brutally honest about what no longer works, cutting what’s broken, and refocusing on what truly drives value. Disruption does not always mean flashy reinvention. Often, it starts with clarity and courage.

If you’re navigating growth, changing buyer expectations, or emerging technology pressure, this conversation will resonate.

Wisdom From Wizards with Nitin Kartik is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:

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