Wisdom From Wizards #257: Crack Asia or Europe first when expanding internationally?
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Wisdom From Wizards #257: Crack Asia or Europe first when expanding internationally?
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We recently worked with Barri Blauvelt, CEO at Innovara. Here we discuss whether CEOs should crack Asia or Europe first when expanding internationally.
If you are leading a $1M to $5M company and thinking about global growth, this choice matters more than most founders realize.
Barri shares how entering Asia early gave them a massive advantage.
They faced almost no competition, tapped into multinational demand, and built credibility that later translated into long term market
leadership.
One insight that really stands out for CEOs:
Asia rewards bold moves and differentiated value, especially when you bring expertise that helps local teams compete on a global stage.
Too many scaleups wait for the “safe” market. Meanwhile, others build category leadership where expectations are still forming.
If international expansion is on your roadmap, this is a conversation worth watching.
Wisdom From Wizards is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:
https://cariboustrategic.com/s
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