Wisdom From Wizards #256: Purpose-driven vs. product-driven business
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Wisdom From Wizards #256: Purpose-driven vs. product-driven business
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We recently worked with Bridgette Ferraro, CEO at iCopy. Here we discuss whether CEOs should build a purpose-driven business or a product-driven business.
In the $1M to $5M ARR stage, this is not a branding debate. It is a growth decision.
Bridgette shares why at iCopy Legal they live by “people first, tech forward” and how leading with purpose creates clarity for teams, consistency in customer experience, and momentum that product features alone cannot sustain.
When your team knows the why, execution gets faster.
When customers feel the why, loyalty goes up.
And when both align, revenue follows.
If you are scaling and feel stuck between improving the product and strengthening the culture, this conversation will hit home.
Wisdom From Wizards is brought to you by Caribou Strategic, helping CEOs grow revenue $1M+ in 12 months with our money back guarantee:
https://cariboustrategic.com/s
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