Winning in GovCon: Leadership, Capture Strategy, and the Future of Federal Contracting

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Why do some companies consistently win federal contracts while others struggle to compete?

In this episode of the Impact: Women in Leadership podcast, we talk with Jennifer Kasten, President of JBS International, Inc., about leadership and strategy in the fast-moving world of government contracting (GovCon), federal business development, and capture management.

Jennifer shares lessons from her career partnering with federal agencies to address complex challenges through health IT, research and evaluation, policy analysis, and strategic communications. She also explains what many companies get wrong about capture strategy, how strong teaming partnerships influence contract wins, and how leaders stay agile through changing administrations and federal priorities.

We also discuss the future of the federal marketplace—including opportunities driven by AI, cybersecurity, cloud technology, and government modernization initiatives.

If you work in government contracting, federal procurement, public sector consulting, or business development, this episode offers practical leadership insights for staying competitive in today’s GovCon landscape.

Key topics include:

• Winning strategies in federal business development and capture management
• Building strong government customer relationships
• Creating effective teaming partnerships in GovCon
• Leading high-performing business development teams
• Opportunities in AI, cloud, cybersecurity, and federal modernization

#WomenInLeadership #GovCon #GovernmentContracting #FederalBusinessDevelopment #CaptureManagement #FederalProcurement #LeadershipPodcast #PublicSector #WomenInBusiness #JBSInternational #FORUMImpactPodcast

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IMPACT: Women in Leadership with Mary Ann Brown features conversations with trailblazing women shaping the future of business, government, and innovation.

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