Amol Waishampayan, Chief Product Officer at Full Throttle AI, is helping mid market brands and agencies move beyond click based attribution and walled gardens to real, outcome driven advertising on the open internet. In this episode, Russ and Amol explore how Full Throttle AI combines cookieless, household level identity, omni channel activation, and AI powered measurement so marketers can see which campaigns actually sell more cars, services, and high consideration products instead of just driving cheaper clicks.

They discuss why over investing in Google and Meta has become a race to the bottom, how signal loss and privacy changes exposed the limits of legacy ad tech, and how Full Throttle’s patented approach turns anonymous web behavior into first party household intent that marketers can segment and act on. Amol explains where agentic AI really shows up under the hood, how the platform uses models to interpret URLs, score propensity, and price bids, and why human strategy still matters in deciding audiences, offers, and guardrails. He also shares practical examples from automotive and home services, lessons from building a cookieless platform back in 2018, and the mistakes teams make when they chase AI enabled widgets instead of truly AI powered architecture.

Topics Covered:

[00:01] Welcome and intro, Amol Waishampayan and Full Throttle AI’s award win

[00:35] Full Throttle AI’s mission to be the “easy button” for the open internet

[01:30] Serving mid market brands and agencies that are underserved by legacy ad tech

[02:00] Why click based attribution pushed spend into Google and Meta and broke media mix

[03:30] Seeing the full journey from CTV, display, and mail to search, social, and in store sales

[05:25] The real problems mid market marketers and agencies are trying to solve today

[08:50] Building a cookieless, household based identity approach before third party cookies faded

[11:30] Why household level measurement beats hashed emails for big ticket, multi decision purchases

[16:20] Making “spray and pray” direct mail obsolete by focusing only on in market households

[18:10] Using AI to interpret URLs, infer product interest, and score propensity in real time

[22:30] Why AI should be the hygienist and marketers the dentist in always on campaigns

[24:10] Automotive and service case studies driving more leases, ROs, and lifetime value

[29:50] What surprised Amol about self service vs managed service usage on the platform

[34:50] Common AI mistakes and why AI powered architecture plus human intelligence wins

Links and Resources:

Full Throttle AI: https://www.fullthrottle.ai

Business Intelligence Group: https://www.bintelligence.com

BIG Awards for Business: https://www.bintelligence.com/awards/big-awards-for-business

About The Winners Circle:

The Winners Circle is hosted by Russ Fordyce, CEO and founder of Business Intelligence Group. Each episode features leaders and innovators recognized through BIGs annual award programs across AI, innovation, sustainability, cybersecurity, and more. Subscribe wherever you get your podcasts.

Nominate your company or team for a BIG award: https://www.bintelligence.com

Nick Reed, Chief Strategy Officer at Bizzdesign, helps large enterprises turn complex, siloed organizations into coherent, change ready systems that can actually deliver on their strategies. In this episode, Russ and Nick unpack Bizzdesign’s three way merger that tripled the size of the company, how their transformation suite bridges the strategy to execution gap, and why AI and agentic systems are forcing leaders to rethink architecture, governance, and speed.​

They discuss how Bizzdesign’s platform connects scattered data into living enterprise models so teams can see impacts and dependencies, avoid transformation “oh no” moments, and tame AI sprawl before costs and risk explode. Nick explains the three pillars of transformation planning, design, and governance, how a new collaboration layer brings sticky note workshops and expert architecture tools together, and why most transformations fail at the very start through misalignment, slow mobilization, and hidden landmines. He also shares what it took culturally and technically to integrate three companies, why customer centricity guided every decision, and how enterprises can use AI experiments plus better model context to get from idea to value faster without losing control.​

Topics Covered:
[00:01] Welcome and intro, Nick Reed and Bizzdesign’s Big Awards for Business win​
[00:25] Tripling the company by merging with two former competitors​
[01:15] Discovering enterprise architecture as a way to manage complexity and silos​
[03:00] How Bizzdesign’s software builds connected models of the enterprise​
[05:20] Pandemic, regulation, and AI increasing pressure on transformation speed​
[07:20] AI sprawl, shadow tools, and why portfolio visibility matters for value and risk​
[10:45] Blending architecture, strategy, and governance in an AI and agentic world​
[14:15] Eating their own cooking during a three way merger and culture integration​
[16:30] Moving to a solutions based portfolio and improving global customer coverage​
[18:20] The three pillars of transformation planning, design, and governance​
[21:20] Connecting workshops and whiteboards to governed enterprise models​
[22:40] Why most transformations fail at the start and how to avoid common traps​
[27:50] Where AI and agents can 10x transformation speed and architect impact​
[31:40] Examples from energy, automotive, and professional services transformations​
[34:10] Customer centricity as the guiding principle for Bizzdesign’s own transformation​

Links and Resources:
Bizzdesign: https://www.bizzdesign.com
Business Intelligence Group: https://www.bintelligence.com
BIG Awards for Business: https://www.bintelligence.com/awards/big-awards-for-business

About The Winners Circle:
The Winners Circle is hosted by Russ Fordyce, CEO and founder of Business Intelligence Group. Each episode features leaders and innovators recognized through BIGs annual award programs across AI, innovation, sustainability, cybersecurity, and more. Subscribe wherever you get your podcasts.

Nominate your company or team for a BIG award: https://www.bintelligence.com

Zak Fay, AI Innovation Manager at BDO, is leading the RAID team, an internal AI innovation group that is turning a highly regulated global accounting firm into an AI powered force multiplier for its professionals. In this episode, Russ and Zak walk through how BDO went from early experiments with ChatGPT to launching Chat BDO on Azure OpenAI and rolling out nine AI agents in under a year, all while keeping data secure, governance tight, and people at the center.​

They dig into how RAID partners directly with business line stewards, why creativity and curiosity matter as much as technical skills, and how tools like Chat BDO and consultative selling intelligence have already saved over a million hours across the firm. Zak also shares how BDO is using AI to eliminate research drudgery rather than replace people, what it takes to build trust with executives and frontline teams, and why responsible experimentation, governance, and agile iteration are key to scaling AI in complex, compliance heavy environments.

Topics Covered:
[01:20] How the Digital Transformation Innovation Group sparked RAID​
[02:30] From ChatGPT experiments to launching Chat BDO on Azure OpenAI​
[03:30] Why RAID focuses on exploratory work instead of predictable work​
[04:10] Building a small team of creatives, futurists, and fast learners​
[05:05] Spotlight on Gavin, Nate, Steven, and Jordan and their roles on RAID​
[07:00] How RAID is positioned as the tip of the spear inside a large firm​
[09:00] Working directly with executives and business line stewards to pick high value problems​
[10:00] Using five whys and root cause analysis to define the real problem before
[13:30] Rolling out nine AI agents in under a year and how RAID prioritizes initiatives​
[14:30] How consultative selling intelligence compresses eight hours of research into minutes​
[16:00] Turning fragmented client research into packaged insight reports and next best actions​
[17:00] Why AI should make humans more human instead of replacing relationship building​
[18:30] The future of sales and service intelligence in complex product and service portfolios​
[20:10] Eliminating waste between expert professionals and the work they are best at​
[21:00] How Chat BDO and other tools have already saved over a million hours at BDO​
[22:00] Force multipliers, quality of life improvements, and getting people to their kids’ soccer games​
[23:10] Which tools have had the biggest impact and where Zak sees the most potential next
[26:30] Governance, legal, and why professional judgment always comes before AI outputs​
[31:10] Advice for organizations that want to build their own AI strike team like RAID​
[33:40] Shoutouts to the AI engineering team and closing thoughts on BDO’s AI journey​

Links and Resources:
BDO: https://www.bdo.com
Business Intelligence Group: https://www.bintelligence.com
BIG Innovation Awards: https://www.bintelligence.com/awards/big-innovation-awards

About The Winners Circle:
The Winners Circle is hosted by Russ Fordyce, CEO and founder of Business Intelligence Group. Each episode features leaders and innovators recognized through BIGs annual award programs across AI, innovation, sustainability, cybersecurity, and more. Subscribe wherever you get your podcasts.

Nominate your company or team for a BIG award: https://www.bintelligence.com