Willie Fritz on establishing his culture in the NIL and Transfer Portal era

Houston head coach, Willie Fritz, joins 365 Sports to recap last season's run to the Texas Bowl and flipping the switch to the 2026 season with a target on their backs in third ward. Fritz reflects on adapting to the transfer portal era, the changing structure of offseason workouts, and how programs balance player development with keeping athletes healthy. Fritz also dives into the importance of strength and conditioning, analytics in decision-making, and building a roster through both recruiting and the portal. He discusses Houston’s offseason momentum, the return of familiar players from his Tulane days, quarterback Connor Weigman’s development, and why culture and relationships still matter even in the NIL era. #big12 #coogshouse #htown #thirdward #htown Learn more about your ad choices. Visit megaphone.fm/adchoices