Willfried Nancy Celtic Manager - How Not To Handle The Media When You're New In A Role

In an ultra competitive environment, don't get your friends to run your media training and crisis comms.

It's absoltuely essential you get an insight into what people are saying about you. What assumptions the media are making about you and what stories they are looking to tell.

A sympathetic outsider will be worth their weight in gold. Someone who isn't afraid to spell out how it is and then help you gain the upper hand.