Why your sales Strategy is Failing: The secret Weapon to 25X Your Sales

In this conversation, Ed Forteau shares insights on building relationships in business, the evolution of sales strategies, and the importance of networking. He discusses the shift in the business landscape, particularly on platforms like LinkedIn, and emphasizes the need for genuine connections over traditional sales tactics. Ed also introduces the Genuine Connection Alliance, a networking initiative aimed at fostering collaboration among entrepreneurs. Through personal anecdotes and success stories, he illustrates the power of strategic alliances and the value of being a helper in business. Chapters 00:00 Introduction to the Conversation 01:08 Introduction to the Conversation 02:18 The Evolution of Outreach and Relationship Building 04:20 Strategies for Effective Networking and Client Acquisition 06:54 The Importance of Referrals and Client Relationships 08:22 Navigating Sales Pressure and Mindset Shifts 10:15 Building Strategic Alliances for Business Growth 12:17 The Genuine Connection Alliance and Its Impact 15:07 Edification and Its Role in Networking 16:48 Lessons from Past Business Experiences 18:47 The Shift to Collaborative Business Models 22:01 Choosing the Right Partners for Success 24:57 Final Thoughts and How to Connect with Ed --------------------------------------------------------------- Resources --------------------------------------------------------------- ⭐️ Our Guest: Ed Forteau ► On LinkedIn: https://www.linkedin.com/in/edforteau ► Website: https://edforteau.com ► Ed’s book, “No More Cringe: How to Transform LinkedIn Outreach from Awkward to Real Impact On Amazon: https://amzn.to/42VjDPU 🟣 Sign Up for the/SHIFT Leadership Newsletter: Via email: ⁠https://sendfox.com/zaradigm⁠ Via LinkedIn: ⁠https://www.linkedin.com/newsletters/the-shift-7262518924703887360⁠ 🟣 Get my Leadership Communication Planner (⁠https://amzn.to/3X7LtFM) 🟣 Get my book on High-Stakes Communication for Leaders (⁠https://zaradigm.com/go/high-stakes-communication) 🟣 Join the/SHIFT, a private coaching group for leaders and transform ► your career, ► your brand, and ► how you lead and communicate. ⁠https://zaradigm.com/leadershift⁠ 🟣 If you are a CEO of a small business, join CATALYST to: ► grow your business YoY (typically 20+%) ► create high-performing teams ► solve challenges with likeminded leaders ⁠https://catalyst.zaradigm.com⁠ Keywords business growth, relationship building, sales strategies, networking, client acquisition, LinkedIn, Genuine Connection Alliance, strategic alliances, entrepreneurship, marketing