Why we measure and the impact of your onboarding experience

Nudge Coach co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's working.

Follow Phil Beene on Twitter: https://twitter.com/philbeene

Follow Mac Gambill on Instagram: https://www.instagram.com/mac_gambill

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