Why we hate filling in online forms (and how insurers can improve them) (With Alun Lucas)

Welcome to Insurance Covered, the podcast that explores all things insurance. In this episode, Peter is joined by Alun Lucas to talk about online forms: why they often frustrate us, and more importantly, how they can be improved. We discuss why so many organisations, including insurers, rely on online forms to gather information, and how this process can be made better for both the organisation and the user. Finally, we play a round of Family Formtunes, a game highlighting the form questions most likely to make people abandon the process altogether.

We hope you enjoyed this episode, if you did please subscribe to be notified when new episodes release.

Hosted on Acast. See acast.com/privacy for more information.