Why the Smartest Marketing Teams Still Bet Big on In-Person Events

In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attribution that ties events to pipeline and revenue.

You’ll learn:

• How in-person accelerates trust (and thus deal velocity)
• What to do leading up to the event (lists, invites, cadences, creative, logistics)
• On-site tactics that actually convert (meetings, scans, activations)
• Post-event follow-up that doesn’t feel spammy
• Simple, workable attribution (lead source + campaign influence) and realistic ROI targets

Guests:

Ann-Marie Fleming (Traction Complete), Laura Sweet (Riva), Rachel Kim (Mutiny), Milissa Holland (Spaulding Ridge), Aishling Finnegan (Copado)

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