Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E

How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.

In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry.

We also discuss:

• The importance of tailoring communication for different stakeholder types.
• Why delivery is just the beginning of the insight lifecycle.
• What a healthy, high-impact insights culture looks like + how to start building one.

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