Why the Crypto Industry Needs Authentic Thought Leadership Now More Than Ever Before, with Catie Romero-Finger @ BABs (Video)

Catie Romero-Finger is the Founder and CEO of BABs, a leading web3 marketing agency that drives sustainable growth through data-driven community strategies. Under her leadership, BABS has delivered measurable engagement and TVL growth for tier-1 Web3 projects through strategic communications and community-building initiatives.

A veteran technology marketing executive with 20+ years of experience across US, UK, EU, and UAE markets, Catie champions sustainable business models in Web3 that prioritize multiple revenue streams and genuine community engagement over vanity metrics. Her strategic advisory work helps DeFi projects build lasting value through the combination of robust TVL and active user communities.

Biggest accomplishment:

Catie's biggest accomplishments include architecting BABs' groundbreaking 360° framework, which has fueled significant success for clients in the decentralized economy, such as record-breaking fundraising and mainstream adoption. She has also received recognition as an influential woman in tech/Web3 by multiple organizations, including the Female Tech Leaders Community, and was selected as a Top BAME50 Leader by TechRound.

Little-known fact:

Catie is bilingual in English and Spanish and has extensive global experience in tech storytelling, working in markets from Chicago to London, Sevilla, and the MENA area.

Global Stages:

● Proof of Talk Summit

● RWA Paris

● Global Blockchain Congress

● NFT.NYC & NFT London

● Metaweek Dubai

Catie’s mission is simple:

“I aim to create means for inclusivity and creativity to thrive in the Web3 space, contribute to the mass-adoption of crypto, and most importantly, get more chicks into the Web3!”