Why the Chicago White Sox Must COMPETE Like a Big Market Team and Ditch the Small-Market Myth

Chicago White Sox face a pivotal identity crisis—can they shed their “small market” reputation and compete at the top of MLB? Todd Welter challenges the persistent narrative, arguing the franchise has untapped potential to rival the Cubs by leveraging its place in the vibrant Chicago market. The conversation covers ownership mentality, stadium location myths, and strategies for boosting attendance and sponsorship.

Key topics include roster building for the outfield, free agent options like Michael Conforto and Jesse Winker, and the value of veteran leadership. Listener mailbag sparks debate on player development, utility roles for Lenyn Sosa, and all-time favorite White Sox teams, with shoutouts to legends like Jose Abreu, A.J. Pierzynski, and Magglio Ordóñez. Should the White Sox refocus on building a winning culture and maximizing their urban footprint? Don’t miss this passionate breakdown of the franchise’s future direction.

0:00 – White Sox Market Perception
Exploring the recurring narrative of the White Sox as a "small market" team, challenging this mindset, and discussing ownership attitudes and competing in Chicago.

11:40 – Outfield Solutions & Roster Talk
Addressing mailbag questions about outfield options: analyzing veterans like Jesse Winker and Michael Conforto, role of Lenyn Sosa, and evaluating internal vs. external candidates.

20:39 – All-Time White Sox Favorites
Mailbag segment digging into fan favorite players, personal all-time roster picks, Ozzy Guillen’s managerial legacy debate, and the importance of team construction styles.

Everydayer Club
If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub

Support Us By Supporting Our Sponsors!

Turbo Tax
For a limited time, you can have your taxes done by a local TurboTax expert for just $150 — all in, if a TurboTax expert didn’t file for you last year. Just file by February 28. Take taxes off your plate and get back to your life.
Visit https://TurboTax.com/local to book your appointment today.

FanDuel
Today's episode is brought to you by FanDuel. Every Friday night, before the games tip off, FanDuel gives fans a new way to kick off the weekend with NBA Happy Hour. Check the FanDuel app and see what’s dropping during NBA Happy Hour — every Friday from 6 to 7:30 PM Eastern. FanDuel — the Official Sportsbook Partner of the NBA.

FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.