Why speed to market matters more than the perfect business plan

Want to quickly start a business? This founder did it in six months… This week on The Big Idea with Elizabeth Gore, Explorer Cold Brew founder Cason Crane joins the show to answer the question: How can I quickly create a company? Cason shares stories of launching his cold brew company during the Covid-19 pandemic and offers expert insight on how he turned Explorer from a big idea into a fully running business in under half a year. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.