Why is Lego making brick-shaped shoes ?

Fresh off the fashion conveyor belt, Lego has stepped into footwear — quite literally. The toy giant has teamed up with Crocs to launch a bold new €200 clog inspired by the most painful object known to mankind: the Lego brick. Bright red, blocky and already causing serious debate online, the shoes have split opinion between fans who call it playful creativity and critics who say it should’ve stayed in the toy box. Love them or loathe them, they’ve already hit Paris Fashion Week — and they’ll be landing in shops next month.

IMAGE: Lego Group.