Why first-time buyers don’t trust the system

This week on Power House, Clayton Collins sits down with Kristin Messerli to unpack one of the most persistent challenges in housing: why first-time homebuyers feel overwhelmed, underprepared, and increasingly distrustful of the financial system. They explore the role of education in bridging the knowledge and trust gap, emphasizing the importance of empowering loan officers to build relationships within their communities. The discussion also highlights the impact of the ambassador program and the goals for 2026, focusing on sustainability and advocacy in the housing market. Here's a glimpse of what you'll learn: Why first-time buyers often feel overwhelmed and uncertain How trust in lenders has declined over time Why education is the foundation of buyer confidence What loan officers need to become effective educators How ambassador programs strengthen community relationships Why financial literacy is missing from traditional education systems How personal stories help buyers see themselves as homeowners The sustainability challenges facing housing nonprofits Why advocacy matters for loan officers and their clients What the future of homeownership depends on Related to this episode: FirstHome IQ Kristin Messerli