Why do sports teams care about technology?

How do sports and technology go hand in hand? This week, Technology Now explores how sports teams use technology both on and off the field. We examine the history of sport analytics, and how technology is utilized to help training, find opponents’ weaknesses, and even discover new talent going forwards. Matt Messick, CIO for the Dallas Cowboys who are part of Blue Star Operations Services, tells us more.

This is Technology Now, a weekly show from Hewlett Packard Enterprise. Every week, hosts Michael Bird and Aubrey Lovell look at a story that's been making headlines, take a look at the technology behind it, and explain why it matters to organizations.

HPE & Dallas Cowboys partnership:
https://www.hpe.com/psnow/doc/a50008315enw
https://www.youtube.com/watch?v=JD9WhsESuwE

Sources:
https://www.nielsen.com/news-center/2025/super-bowl-lix-makes-tv-history-with-over-127-million-viewers/
https://www.forbes.com/sites/neilsahota/2024/02/05/touchdown-technology-the-rise-of-ai-in-american-football/
Charles M. Mottley, (1954) Letter to the Editor—The Application of Operations-Research Methods to Athletic Games. Journal of the Operations Research Society of America 2(3):335-338. https://doi.org/10.1287/opre.2.3.335
Lindsey, G. R. “Statistical Data Useful for the Operation of a Baseball Team.” Operations Research, vol. 7, no. 2, 1959, pp. 197–207. JSTOR, http://www.jstor.org/stable/167156. Accessed 31 July 2025.
https://invention.si.edu/invention-stories/sports-analytics-moneyball
https://london-post.co.uk/the-analytics-revolution-in-the-nfl/