Why creators are ditching ad revenue for chocolate bars and fintech acquisitions

The creator economy is evolving fast, and ad revenue alone isn't cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. Even MrBeast's company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn't just one creator's strategy. It's the new playbook. On this episode of TechCrunch's Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, what happens when influence becomes infrastructure, and whether this model can scale beyond the top 1%. Listen to the full episode to hear about: How Date Drop raised “a few million” on the idea that one curated match per week can fix college dating burnout Ex-Tesla VP Drew Baglino's $140M raise for solid-state transformers powering AI data centers The handshake that didn't happen: Sam Altman and Dario Amodei's moment at India's AI summit India's $200B AI infrastructure push and why its first AI IPO flopped ByteDance's Seadance 2.0 and whether AI video tools democratize creativity or just create an endless flood of content Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices