Why You’re Not Ranking on Google (Yet)

If you’re posting nonstop and still invisible on Google, this is your SEO wake-up call. Host Lisa Urbanski sits down with Holly Kissinger (co-founder of Boarderline) and AI-powered SEO strategist TJ Robertson to break down why your site isn’t ranking, how AI is changing the rules, and what actually moves the needle for small businesses.

You’ll learn:

• The 3 levers of SEO success: relevance, authority, and quality
• Why “just get more backlinks” is outdated advice
• How AI and large language models (like ChatGPT) change search
• Smart ways to scale content without wrecking quality
• How to turn content into real inbound leads (not vanity metrics)
• Simple hooks and repurposing tricks to be “everywhere” online

Hit play, grab a pen, and walk away with a clear plan to make Google—and your dream clients—finally notice you.

WORK WITH TJ & BOADERLINE
🔥 Book a strategy session with TJ: https://tjrobertson.com/
Boarderline Profile & Booking: https://theboarderline.co/products/tj-robertson?_pos=1&_psq=tj+rob&_ss=e&_v=1.0

🌐 Connect with Holly: https://theboarderline.co/products/producer-photo-shoots-video-holly-kissinger?_pos=1&_sid=94096da69&_ss=r

🌐 Connect with TJ on social:
Facebook: https://www.facebook.com/tj.robertson.9887/
X (Twitter): https://x.com/SeoRobertson/
LinkedIn: https://www.linkedin.com/in/tj-robertson-seo/
TikTok: https://www.tiktok.com/@tjrobertson52

If this episode helped you, share it with a fellow founder, subscribe, and tag TJ with your biggest SEO “aha” moment.

🎁 LISTENER GIFT
Use promo code ADVISOR30 at theboarderline.co to get $150 off Boarderline services.
👉 Offer valid for the first 20 customers and must be used when booking Julie Matzen. On the site, type “Julie Matzen” into the search bar to find and book her as your Advisor.

CONNECT WITH JULIE & HER COMPANIES

• Boarderline Website: https://theboarderline.co
• MayDay Agency Website: https://maydayagency.co
• Instagram (Boarderline): https://www.instagram.com/the.boarderline
• LinkedIn (Julie): https://www.linkedin.com/in/julie-matzen-1696aa52

If this episode helped you, share it with a fellow founder, leave a quick review, and tag @the.boarderline on Instagram with your biggest “aha” moment. Then go take one bold action for your business today.