Why Your eCommerce Site Needs Landing Pages

On episode 8 of "It's 2PM, Now What?" Jessica explains why every eCommerce store needs landing pages - what they are, why they are important for business growth and converting visitors to sales. Landing pages are individual pages on your website who's sole purpose is to convert someone either to a sale, to sign up for your newsletter or download a freebie. Visitors click on your call to action button from your marketing collateral, like an ad, email or social media post, and are interested in learning more about you and your brand. Landing pages offer higher conversion rates compared to standard eCommerce product pages and give your business growth.

During the Mom Break, Jessica shares how it's been difficult to fall asleep lately and been bingeing the latest season of Love is Blind.

Tip of the Week: Create a pros and cons list when its time to make a big business or life decision.

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