Why Your Video Business Stalled at $250k (The S.C.A.L.E. Method) EP #394
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Most video production owners believe that hitting the $250,000 revenue mark is the finish line. In reality, it is often where the real constraints begin. If your revenue is growing but your freedom is shrinking, you haven't built a business; you have designed a high-risk job that is entirely dependent on your presence.
In this episode, Den breaks down why talent and demand are rarely the reasons a production company stalls. He introduces The Scale Method, a structural framework developed after mentoring over 178 video businesses. We move past the "hustle" and look at the mathematical certainty of business evolution.
In this episode, we discuss:
- The Technician Trap: Why being "booked and busy" is actually a threat to your scalability.
- The 250k Prison: How to recognize the pattern of friction that kills growth in creative companies.
- The 5 Pillars of Evolution: A breakdown of Survival, Control, Alignment, Leverage, and Expansion.
- Diagnostic Logic: Why you likely have a positioning or strategy problem rather than a sales problem.
- The Bridge vs. The Engine Room: How to intentionally design a business that works without you.
The Scale Method Assessment: Stop guessing which part of your business is broken. Take the free 2-minute assessment to identify which of the five pillars is holding you back: https://denlennie.com/scorecard
Get the Book: The S.C.A.L.E. Method is available now on Amazon. https://www.amazon.com/dp/B0GNGK5DY5#
Mentoring options : www.denlennie.com
Connect with Den on Instagram: https://www.instagram.com/den_lennie