Why Your Pretty Website Is Costing You Customers — With Greg Merrilees

Greg Merrilees is the founder of Studio1 Design — a conversion-focused website agency that has designed for over 2,000 businesses worldwide, including Hollywood A-listers like Sylvester Stallone. He’s the author of Next Level Website Design and has been building websites since 2009.

In this episode, Jeremy Rivera sits down with Greg to tackle whether websites are still relevant, how to build for searcher intent, why copywriting beats design every time, and what the rise of AI vibe coding actually means for your brand.

Episode Highlights

• Do you really need a website in 2025? Greg’s nuanced take on social media vs. owned assets
• The cold / warm / hot traffic model and how to match your CTA to intent
• Why Microsoft Clarity should be on every website (and how it compares to Hotjar)
• Website design trends to avoid in 2026 — and what converts instead
• How to find your unique positioning in a commoditized niche
• Interactive lead magnets vs. PDF downloads — what actually converts today
• The AI sameness problem: why vibe-coded websites all look the same

Key Resources Mentioned

• Studio1 Design — Greg’s agency
• Next Level Website Design (Book)
• Free Resources — Custom GPT + book companion
• Microsoft Clarity — Free heatmaps & session recording
• Enterprise Fitness (macro calculator example)
• Yoshua Law (case study)
• Greg’s email: [e-mail]
• Connect with Jeremy Rivera
• SEO Arcade — Podcast-based content marketing & link building

Studio1 Design Blog — Related Reading

• Don’t Chase Website Design Trends in 2026
• The Hidden Cost of Fancy Website Effects: Lost Conversions
• How We Turned a Law Firm Redesign Into 60% More Conversions
• How We Boosted a Fitness Business’ Bookings By 64%
• AI Killed Your Website Strategy: Here’s What Works Now
• How to Create a Personal Brand That Attracts Dream Clients