Why Your LinkedIn Reach Dropped And What To Do Next

Your LinkedIn reach didn’t just dip—it fell off a cliff because the rules changed. We unpack how the platform moved from mechanical engagement scores to an AI-driven, context-first model that reads who you are, how you write, and whether your content truly serves the people you claim to help. If the old playbook was “get 10 comments in an hour,” the new one is “prove you belong in the conversation.”

We dive into how LinkedIn now interprets role, authority, and topical relevance by analyzing your profile history, your comment quality, and the patterns of your audience across the network. Pods, fluffy line-break posts, and “great post” replies aren’t cutting it because the system can tell they add little. Influencer accounts that lived on manufactured engagement are seeing 50 to 80 percent drops in impressions, while practitioners who share clear, specific, and useful insights are gaining traction with smaller but more qualified audiences.

The fix isn’t a hack—it’s alignment. Bring marketing, sales, and leaders under one message rooted in a crisp ICP. Write in real language that explains the buyer’s problem, the stakes, and the steps to solve it. Encourage thoughtful comments that add examples or counterpoints. Shift some energy to longer posts and articles that let you teach with detail; the AI needs depth to route your work to the right people, and buyers increasingly find you through AI intermediaries. Treat every profile line, post, and comment as a signal of credibility that compounds over time.

If your strategy needs a reset, this conversation gives you the map: clarify your ICP, tighten your narrative, raise the quality bar, and let substance outlast shortcuts. Subscribe, share this with a teammate who owns LinkedIn results, and leave a review telling us the one change you’ll make this week.